This is a promotional poster that was created as an extension to the brief for the "King Sized Horror Collection". I took inspiration from the cover of ............. in its use of colours and vertical rectangles. The strong contrast between the black and white makes the poster striking and, as both are equally saturated, the eye is not drawn to one over the other therefore holding the viewer's attention for longer. However the tonal difference in the red creates a focal point which then guides the eye down to the series title. The typography is created using negative space and Gestalt theories of closure and proximity.
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